NOX is a newly opened medical center in Olsztyn, specializing in diagnostic imaging using highly technologically advanced equipment.
Our task was to design a comprehensive visual identity of the facility. The NOX Diagnostic Center was meant to stand out in terms of modern elegance and deviate from the standard aesthetics of the medical industry. The system was developed simultaneously with the interior design, created by LBWA architects. Thanks to this, we had an opportunity to achieve maximum consistency.
We designed a minimalistic typographic logo with a detail in the letter X. This way we built a subtle reference to light – a technology on which modern imaging diagnostic is based and which inspired the client to give the clinic a name (‘NOX’ in Latin means ‘night’). This meaning of the name can be also felt throughout the identity, as we put emphasis on inter-character and interlining spaces. The logo functions in a small and large scale, as a signboard, embossing on paper, embroidery and stone engraving.